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insights

Welcome to the Insights section, where I provide links to resources and thought leadership on international education strategies. Here, you will find a collection of self-assessment tools, key publications, and media engagements, all reflecting my work and expertise in higher education consultancy. Whether you're looking to evaluate your institution's recruitment practices, explore thought-provoking research, or see recent contributions to media discussions, these insights are designed to support and inform your strategies.

guides

Use this self-assessment tool to evaluate your university’s performance against key success factors for international student recruitment. Based on sector best practice, it helps identify strengths and gaps to inform more sustainable and effective recruitment strategies.

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Use this checklist to review your university’s alignment with the Agent Quality Framework (AQF). It supports stronger, more transparent agent management practices and helps ensure compliance with sector expectations around ethics and accountability.

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This tool supports decision-making around international recruitment strategies that generate lower net revenue per student. Use it to explore when such approaches may be strategically sound—whether to meet diversity goals, build new markets, or maintain critical mass in under-recruited programmes.

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Use this self-assessment tool to evaluate your university’s performance against key success factors for international student recruitment. Based on sector best practice, it helps identify strengths and gaps to inform more sustainable and effective recruitment strategies.

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This framework helps universities identify their dominant international student recruitment strategy and assess its alignment with institutional priorities. Use it to evaluate financial sustainability, understand the risks and rewards of your current approach, and explore more strategic alternatives.

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Have a challenge you’re trying to solve in international recruitment or global engagement? Let us know what kind of tool you'd like to see next

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Welcome to the Guides section, where I share practical tools and resources to support international education professionals. Over the years, I have developed a range of frameworks and self-assessment tools to help institutions navigate international student recruitment, agent management, transnational education, and global strategy. These guides are grounded in sector experience and designed to encourage thoughtful, evidence-informed decision-making.

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Below is a curated selection of downloadable tools and scorecards, each developed to support strategic planning and operational effectiveness in international education.

publications

Welcome to the Publications section, where I share a selection of my work on key themes in international education. Over the years, I have explored international student recruitment strategies, the evolving role of recruitment agents, governance in transnational education, and the broader impacts of global engagement. My research and commentary emphasise ethical standards, best practices, and sustainable models for the sector.

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Below is a curated selection of open-access articles, grouped by theme. For a full chronological list of my publications, click here.

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1. International Student Recruitment Agents

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2. Transnational Education (TNE) 

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3. Sustainability, Strategy & Risk in International Education

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(i) Strategic Approaches to Internationalisation

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(ii) International Student Recruitment & Risk Management

 

(iii) Global Engagement & Policy Considerations

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media mentions

Welcome to the Media section, where I share a selection of articles and interviews in which I have been quoted. Over the years, I have contributed insights to a wide range of topics, including international student recruitment, transnational education, the challenges and opportunities in higher education policy, and the role of agents in shaping global academic mobility. These media features highlight key issues facing the sector today and reflect the expertise I have developed through years of engagement with institutions and policymakers. Feel free to explore these pieces for further perspectives on the evolving landscape of international education.

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Could India branch campuses bail out struggling Western universities? Times Higher Education February 24, 2025

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Positive signals’ for UK international recruitment in September Times Higher Education February 3, 2025

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​University chiefs partly to blame for funding woes – Experts University World News November 1, 2024

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Review finds no systemic issues in UK’s pathway programmes University World News July 17, 2024

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Chinese pay lion’s share of master’s fees at top UK universities Times Higher Education May 8, 2024

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UK universities’ Chinese student recruitment ‘getting harder’ Times Higher Education February 19, 2024​

 

Uproar over foreign students admitted with lower grades University World News February 09, 2024

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Black Friday’ pressure-sales tactics in the sector The PIE December 1 2023

 

ApplyBoard publishes rogue agent blocklist The PIE September 28 2023

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Inside the murkey and ‘unchecked’ £500m industry changing the shape of UK universities Big Issue September 20, 2023

 

Universities and students recalibrate after A-level results University World News August 19, 2023

 

International students ‘less satisfied’ in branch campuses University World News October 19, 2022

 

Shady agents, forged documents and disappearing acts: The business of serving Indian students bound for Europe NZZ June 14, 2022

 

Inside the university recruitment machine Financial Times March 11, 2021

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UK universities ‘increasingly reliant’ on agents for EU enrolment Times Higher Education March 4, 2021

 

Will international recruitment survive Covid19? Times Higher Education March 4, 2021

 

Flexible admissions could mitigate Covid-19 impact Times Higher Education March 18, 2020

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