Understanding Your University’s International Student Recruitment Strategy: A Guide to the Archetypes Framework

This briefing consolidates the major signals emerging from the 2025 autumn enrolment cycle, drawing on: BUILA’s October 2025 sector-wide enrolment review Enroly’s September 2025 CAS and arrival data UCAS international undergraduate applicant trends Home Office visa issuance and refusal statistics IDP and StudyPortals global demand trends consultations with PVC Internationals, International Directors, Agents, and Pathway Partners what the evidence is telling us Across these so

Opening remarks from IHEF Panel on 4 June 2025 I should start by acknowledging that it’s so much easier to say the things I do from my...